Sunday, April 5, 2009

Tagline, Treatment, Storyboard, Animatic Video

"TOMORROW NOW" QUOTE:
- Blobjects carry the flag in a world whose manifest destiny is 'organic behavior in a technological matrix.' Chips shape them and make them behave. Computer-aided design and injection molding allow them to assume any form. They get their organic forms directly from us: from mimicking human flesh."

DESCRIPTION:
- The organic behavior concepts of blobjects will spread in use.

THEME:
- Blobjects flourish.

PRODUCT (PETAL) DESCRIPTION:
- Utilizing perpetually self-updating, amorphous N-CEL technology, the Prototype is the only all-in-one digital device you will ever need, including wireless data-stream access and vid-talk and chirp services with global coverage and the ability to reshape itself to your specifications.

TAGLINE
- Flourish. Connect. Evolve.
- Let life bloom.
- Flourish your life.
- Flourish life.
- Let life flourish.

TREATMENT
  • Open on sakura (cherry blossom) petals slowly falling down the screen. The scene is filled with falling pink.
  • Camera angle zooms slowly forward with the petals still falling, losing focus on the trees in the background.
  • One black petal falls down the screen along with the other pink petals.
  • Transition movement to the ground beneath the viewer, showing the floor a carpet of pink sakura petals.
  • The black "Petal" lands on the ground, as a blobject, not a black flower petal, peaceful and calm.
  • The tagline "FLOURISH. CONNECT. EVOLVE." shows on the screen.
MOOD BOARD COLOR AND TECTURE
- Black, Pink, Red, White
- Smooth, Slick, Matte

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