Monday, October 11, 2010

Formations of the Modern Movement 2

Reading response from Graphic Design History; a critical guide - chapter 8.

The Jegendstil movement came along in late nineteenth century by graphic designers who were struggle with solving problems in from, function, and decoration. Jegendstil movement comes from an idea of gesamkunstwer that means total, unified work of art, in German and graphic designers integrated this idea in the use of patterns and models. This popular German movement represents the contemporary lifestyle and it embraced industrial production include poster design, mass-produced furniture, and typography. The characteristic jegendstil movement was sensual freedom, female form, floral, organic motifs, and sense of eroticism. It emphasized a spiritual, holistic integrity, and organic unity.

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